Built from the ground up, this vibrant design captures the high-energy atmosphere of the Cultural Night Market, an event dedicated to community, food, and student entrepreneurship. The visual identity highlights the market's diverse offerings—from alumni and student vendors to live music by "Poco Pocho"—using an inviting aesthetic designed to drive attendance. I engineered a cohesive brand system across both social media and print, ensuring the layout remained impactful whether viewed as a physical poster or a digital ad. The final result successfully bridged the gap between traditional farmers' market charm and a lively, campus-centered celebration.